LocaL Loves
A community of local businesses & artists to connect, elevate, and educate.
COMMUNITY IS EVERYTHING
At LAB, we believe in creating accessible, authentic ways for small businesses to engage with the community. Local Loves offers brand awareness, business workshops, and networking opportunities to local entrepreneurs at a much lower rate than traditional magazine advertising.
A MEDIA PLATFORM & MAGAZINE DEDICATED TO ELEVATING AND CELEBRATING LOCAL BUSINESSES & ARTISTS
@COLLECTIVEMN COLLECTIVEMN.CO
Meet Collective: a media platform and magazine providing a deeper dive into local businesses, creatives, and entrepreneurs with eye-catching design and collaborative content.
The cornerstone piece is a design-forward, curiosity-piquing print magazine shared for FREE with the community twice per year. We’re building an accompanying digital platform to further build awareness and share local goodness on the daily.
10,000+ copies of each issue will be distributed across the Twin Cities, free for community members to enjoy.
Local Loves
The anchor of our content. Local Loves is a dedicated section of the magazine and website serving as a go-to resource for all things local.
Find everything from your perfect engagement ring to a quality therapist in Local Loves. We’ll provide quality, personalized coverage at a much lower price than traditional ads.
This is ALSO a dedicated page on the collectivemn.co for readers to discover your business 24/7 online.
COLLECTIVE WEBSITE
Dedicated Website Platform
Collective's website is where we showcase Local Loves 24/7, as well as share digital versions of the print stories and deeper dives into local businesses and products.
collectivemn.co
COLLECTIVE SOCIAL
Dedicated Social Channel
Reach your ideal audience on a regular basis with content created and managed by LAB. We’ll share digital versions of the print stories, as well as digital-only stories and deeper dives into local businesses and products.
Many of our posts will be collaborative posts with @labmpls to leverage both audiences.
This is where you come in!
get involved with our coverage and community package
Join Collective MN as part of Local Loves and spread the word about your business through a curated print and digital platform. Not only does this package include dedicated editorial coverage, but we’re also keeping the networking and ongoing learning elements of Collective years’ past that our community loves.
What You’ll Get:
COVERAGE
Coverage in “Local Loves" print feature in one or two issues of Collective Magazine
Feature on the Collective site on the "Local Loves” page (featured for 6 or 12 months after issue release)
1 (or 2 for full-year packages) dedicated social post on the Collective IG page within 6 months of purchase, coinciding with each issue.
COMMUNITY
Business Workshops: This package includes 3 free LAB workshops within 12 months of package purchase. 2026 workshop details coming soon!
Pre-issue release parties: We have someone you should meet. We're hosting a pre-launch party exclusively for our partners and sponsors, bringing the big businesses and the solopreneurs together in the same room. Don your favorite outfit and pour a glass of bubbly, it's time to connect!
DISCOUNTS
Creative Services Discount: Within 12 months of package purchase receive 15% off any of LAB’s creative services.
Studio Rental Discounts: Within 12 months of package purchase receive 50% off rentals of the LAB Studio, with the maximum price of $500 per day.
Cost: $600 for one Issue or $900 for two issues (6 months vs 12 months of promotion).
Cost can be split in two payments of $300 or $450.
Apply Now!
upcoming Timeline
Jan 2026
APPLICATIONS CLOSE FOR ISSUE 03
apr 2025
ISSUE 03 RELEASE &
LAUNCH PARTY
JuN 2026
APPLICATIONS CLOSE FOR ISSUE 04
oct 2025
ISSUE 04 RELEASE &
LAUNCH PARTY