Walls That Speak
She She transforms Marvin’s history into storytelling-packed patterns.
BY EMMA GEARY
Jenny Hornig and Kate Worum of She She in front of the custom motif wallpaper they created for Marvin.
When Minnesota-based wallpaper and home goods studio She She first teamed up with Marvin, the result was more than a decorative flourish—it was a storytelling canvas. Founded by friends-turned-business-partners Jenny Hornig and Kate Worum, She She is known for transforming walls, ceilings, and furniture into vivid narratives through pattern and print.
Marvin Chief Marketing + Experience Officer Christine Marvin had admired the duo’s work for years. “I love how design can inspire, and even help tell stories,” she says. “She She’s memorable work caught my eye several years ago, and I was moved to work with Minnesota talent to tell our uniquely Minnesota story.”
That story began with a single flower: the yellow rose in Marvin’s brand wordmark, which has been part of Marvin’s identity for decades as a family-owned and led window and door manufacturer. “It’s a special, sacred story andpart of the fabric of both Marvin the company and theMarvin brand,” says Marvin.
She She’s interpretation became a custom wallpaper filled with nods to the company’s heritage—Southern hospitality intertwined with Northern symbolism—woven together in She She’s signature toile style. Installed in several Marvin workspaces, the design transformed a corporate brand mark into living history.
The collaboration was so successful that Marvin approached She She again, this time to reimagine the area outside the boardroom at the company’s headquarters in Warroad, Minnesota. The goal was to create tribute to Marvin’s long and rich history, grounding employees in the past while carrying the legacy forward.
Hornig and Worum began their creative process the way they always do, with storytelling. They dug into the company’s archives, selecting moments that defined Marvin’s character: the first profit-sharing celebration, the signatures of past leaders, beloved scenes from the company’s hometown. These vignettes became icons in a sweeping, hand-drawn pattern, layered with thoughtful symbolism.
The resulting design is as much a piece of art as it is a brand heirloom. “These designs have become beautiful new artifacts that are a true celebration of collaboration with the She She team and their ability to bring this sentiment to life for generations to come,” says Marvin.
For She She, the process was a natural extension of their ethos. “All of our designs are rooted in storytelling,” says Hornig. “We draw from lived experiences—our own and our clients’—to create something deeply personal.” Worum adds, “When we translate those stories into pattern, we think about scale, balance, and color so the design feels alive but not overwhelming.”
The Marvin projects also underscore She She’s belief that walls are not barriers, but storytelling surfaces. Whether punctuated by windows and doors or wrapping an entire room, their patterns invite people to pause, notice details, and connect with a place on a deeper level.
In Warroad, the boardroom wallpaper now greets employees and visitors as both a welcome and a reminder: every decision, every innovation, and every chapter of the company’s history is part of the bigger picture. And thanks to She She’s art, that picture is more vivid than ever.
Emma Geary
Emma is Collective Magazine’s Editor-in-Chief and LAB’s Brand + Editorial Manager. She loves getting lost in a story and is sharing her own on her Substack, Hot Girl Walk. Find her staring at the sun on her daily lap around Lake of the Isles.
